Our games-based approach

To engage & activate client audiences by harnessing the engagement power of fun digital games to: increase knowledge, encourage friendly competition and collaboration, and motivate behaviour change in relation to specific sustainability topics like waste segregation or sustainable energy use.

A computer screen showing a matching game with items like pink water bottles, brown shopping bags, and orange snacks. The game has a blue background, score of 2, 16 seconds remaining, and is on level 2. There's a section on the right side labeled "Collect items" with a sink icon and a message to rinse and dry.

It has to be fun!

At Bold Donut we work hard to ensure that we get the right balance of fun and impactful with our games.

Tablet screen displaying a game with colorful cartoon characters, a question mark icon, a charge button, and a warning message about peak time electricity usage reducing score.

Accessible & Relevant

Our games-based approach makes the complex or boring accessible and relevant to your audience.

The game screen of 'Bold Donut' shows a leaderboard with players' ranks, names, and stars. The top player is JoyfulCardboard79 with 37 stars. The main character, SillyReceipt, has 15 stars and is at rank 3. The background features a cityscape with blue sky and buildings like in a cartoon style, with a bright green 'PLAY' button at the bottom center.

Scalable

The only way to effect change is to get everyone on board - that’s why we build for mass engagement.

Impact of our game-based solutions

Green circular badge with white icons of people and text stating "Enjoyed by over 15,000 players aged 18-65+".

Green circular badge with a clock icon and the text "Up to 12 mins of active engagement per session".

Green circular badge with a white outline of a human head with a leaf inside, and text stating 'Up to 195% Increase in knowledge.'

Waste Engagement & Education

Not another training!

When we asked 50+ sustainability managers what topic they wanted to engage their colleagues with first - most of them said waste segregation in the workplace.

Why? Because it’s visible, it’s frustrating, and it’s actionable.

A woman with black hair, dressed in a white blouse and gray pants, is standing in an office or classroom with large windows and plants in the background. She is smiling and pointing to a whiteboard that displays instructions for a learning activity.

How it works

A typical waste game project can be delivered within 6-8 weeks from kick-off to campaign report. This timeframe can change depending on the organisation and their processes and the level of additional customisation required.

1.

We talk with you to understand your context, goals, and brand.

2.

We coordinate with IT, data protection, and accessibility teams.

3.

We customise for your brand, waste systems, and learning goals.

4.

We support the campaign launch and the live game with your comms team.

5.

We collect, analyse, and report on key engagement and learning data.

6.

We help to demonstrate impact and optimise for future campaigns.

Since it's launch in 2023, our customisable waste game has been used as part by universities and colleges to engage and educate staff, by employees as part of sustainability engagement campaigns in banks, consultancies and insurance firms and even as part of the Regional Waste Management Planning Offices (MyWaste.ie) national campaign "Take a Minute, Before You Bin It".

If you would like to see an example of a waste game project you can check out our case studies with KPMG Ireland for an corporate office example or Trinity College Dublin for an example of the waste game engaging an audience in the education sector.