Our games-based approach
To engage & activate client audiences by harnessing the engagement power of fun digital games to: increase knowledge, encourage friendly competition and collaboration, and motivate behaviour change in relation to specific sustainability topics like waste segregation or sustainable energy use.
It has to be fun!
At Bold Donut we work hard to ensure that we get the right balance of fun and impactful with our games.
Accessible & Relevant
Our games-based approach makes the complex or boring accessible and relevant to your audience.
Scalable
The only way to effect change is to get everyone on board - that’s why we build for mass engagement.
Impact of our game-based solutions
Waste Engagement & Education
Not another training!
At Bold Donut, we're not another training. Based on interviews with over 50 sustainability professionals, we built an innovative and fun way to engage your audiences on topics like waste, that are often seen as boring and frustrating.
Instead of cajoling (or nagging!) your colleagues to segregate their waste, your comms or sustainability campaigns can include a customised waste game that is fun and educational, reflects your brand and is designed using behaviour change frameworks.
Our waste game is designed to be a carefree way for players to get feedback and practice the correct segregation behaviours in a digital space. By embedding the waste policies in a Candy Crush style game, introducing elements of competition, challenge and fun, players can learn and practice the correct behaviours in short, bite-sized game sessions.
Since it's launch in 2023, our customisable waste game has been used as part by universities and colleges to engage and educate staff, by employees as part of sustainability engagement campaigns in banks, consultancies and insurance firms and even as part of the Regional Waste Management Planning Offices (MyWaste.ie) national campaign "Take a Minute,Before You Bin It".